re are a couple ways to use your baseline keyword phrases. Let's start with the Keyword Tool. In the Find Keywords box type in your search term baseline. For example, if you are a Realtor in Dana Point you would type in Dana Point real estate and click Search. What appears are four columns of information. By analyzing the data in these columns you should be able to determine the best or most appropriate keyword phrases for your Website.Column One --The first column lists all the possible variations on the phrase such as: Dana Point real estate market, Dana Point real estate listings. Dana Point real estate sales and there are dozens more. At this point, you need to identify those phrases that reflect your real estate business. For example, downtown Dana Point real estate is one of the suggested options and if that is an area or one of the areas of interest for you fine, if it is not an area of interest you will simply ignore this suggestion.Column Two--The second column displays boxes that indicate the level of competition for each keyword phrase. Keyword phrases that are highly competitive are going to cost more if you plan to do pay-per-click and are going to require a higher level of SEO if you plan to target the free or organic section of the search engines. Column Three and Four--The Global and Monthly search stats tell you how many searches there are per month for each keyword phrase. You will probably notice that the more competitive keyword phrases also have the highest number of monthly searches. Next Use The Traffit economic growth." Minnesota's Republican governor, Tim Pawlenty, after twice vetoing a state gas tax that would have paid for needed highway infrastructure upgrades, said he was now open to the idea. President Bush immediately fired the governor. When Bush learned that Navy divers were still working on the bridge, he ordered them sent to Iraq. He vowed to soon send "armies of compassion" to Minneapolis -- as long as the state paid the tab.Meanwhile, many Minneapolis residents are still driving around in their "FEMA cars"; school enrollment is at it's lowest point in half a century; crime has reached record levels; hospitals have closed and businesses have relocated. Minneapolis' population is now half what it was before the bridge collapse.A Month Later: Bound for Crawford, for his monthlong summer vacation, President Bush ordered Air Force One to make a detour and fly over New Orleans, the city where many displaced Minneapolis residents have relocated, after their city collapsed into chaos. Looking down on the Big Easy, finally rejuvenated three years after Katrina, thanks to the influx of Midwesterners, Bush declared that Minnesota was too cold anyway and that the relocation to New Orleans was "working very well for them."Five Months Later, Jan 20, 2009: On his last day as President, having survived the threat of impeachment that has hovered over his final year in office, George Bush strode stoically across the White House lawn, climbed the steps to Marine One, turned around a flashed two peace signs to the staff gathered on the lawn, then disappeared inside the helicopter. Inside awaited three of his former colleagues -- Dick Cheney, Karl Rove and Donald Rumsfeld. As the helicopter door closed, Rove approached and gave Bush a going-away present, a T-shirt that read, "It's not my fault." The president busted out laughing as they ascended above Washington.A Week Later: A poll has found that Americans believe George W. Bush was the least compassionate of the nation's forty-three presidents, a designation largely blamed on Bush's ineffective response to Hurricane Katrina in 2005.Among the questions pollsters asked were, "Was Hurricane Katrina President Bush's fault?" and "Was the Minneapolis bridge collapse of 2007 President Bush's fault?" The nearly unanimous responses to those questions was "no." However, when asked whether Bush did enough to react to those disasters, eight of ten Americans said "no."The poll found that, among expectations of the executive office, Americans ranked as "very high" that presidents at least make an attempt to care about the victims of disasters. Lyndon Johnson received high marks for visiting the Lower Ninth Ward and victims in shelters a day after Hurricane Betsy ravaged New Orleans. ("I put aside all the problems on my desk to come to Louisiana as soon as I could," Johnson said.) But pollsters found that, despite gaining the White House with the promise of "compassionate conservatism," Bush irreparably damaged his presidency by doing far too little at the federal level to keep the nation's attention focused on repairing and rebuilding New Orleans in the aftermath of Hurricane Katrina. [He left office with the lowest approval rating in the history of the presidency, roughly 5 percent.]Three days after Katrina, Bush flew over New Orleans on his return from a monthlong vacation. Peering out the small Air Force One window, he said "it's got to be doubly devastating on the ground." Bush's flyover struck many as a wildly insufficient gesture, as if he didn't want to get his feet wet, or his hands dirty with the reality of the suffering, by actually visiting New Orleans, the way he visited New York so soon after the 9-11 attacks, a visit that briefly served as the defining moment of his presidency. The more lasting defining moment of his administration came when Bush finally did visit New Orleans and praised FEMA director Michael Brown for doing "a heck of a job" in his response to Katrina. Two weeks later, Bush returned for a prime-time event on Jackson Square to pledge "one of the largest reconstruction efforts the world has ever seen." Beneath the floodlights, Bush said, "[T]onight I also offer this pledge of the American people: Throughout the area hit by the hurricane, we will do what it takes, we will stay as long as it takes to help citizens rebuild their communities and their lives.'' But a year later, many millions in federal aid were found to have been wasted, and by the storm's second anniversary nearly 50,000 families were still living in FEMA trailers. The poll found that it didn't help Bush's "compassion index" when his mother, during a visit with Katrina victims at Houston's Astrodome, said "many of the people in the arena here, you know, were underprivileged anyway, so this -- this is working very well for them.''